Few studies have explored factors contributing to women’s increasing alcohol consumption and associated consequences. One potential gender-relevant factor is self-objectification or the perspective toward the self where the body is primarily valued for its appearance and sexual appeal (Fredrickson & Roberts, 1997). In the current study, we investigated the link between self-objectification and young adult college women’s alcohol use as well as alcohol use prior to casual sexual activity or “hooking up.” In addition, we examined novel explanatory (i.e., sexual self-esteem, body consciousness during sexual activity, alcohol sexual enhancement expectancies) factors in predicting young adult college women’s drinking behaviors via a parallel-serial multiple mediation model. We recruited participants (N = 518; 85% White, 74% heterosexual) via a psychology department human research pool and Facebook advertisements to complete an online survey. Results revealed that self-objectification was positively correlated with alcohol use and alcohol use prior to hooking up. In addition, self-objectification was indirectly related to alcohol use through sexual self-esteem and alcohol sexual enhancement expectancies, as well as indirectly related to alcohol use prior to hooking up through alcohol sexual enhancement expectancies. None of our theorized three-stage mediation chains linking self-objectification to alcohol use behaviors were significant. These findings highlight the potential negative role of self-objectification in women’s health and the importance of focusing on alcohol sexual enhancement expectancies in intervention strategies.

很少有研究探讨导致女性饮酒量增加的因素及其相关后果。一个潜在的与性别相关的因素是自我客体化或对自我的看法，其中身体的主要价值在于其外观和性吸引力（Fredrickson & Roberts，1997）。在当前的研究中，我们调查了自我客观化与年轻成年大学女性饮酒以及在随意性活动或“勾搭”之前饮酒之间的联系。此外，我们通过并行-串行多重中介模型研究了预测年轻成年大学女性饮酒行为的新解释因素（即性自尊、性活动期间的身体意识、酒精性增强预期）。我们招募了参与者（N = 518; 85% 白人，74% 异性恋）通过心理学系人类研究库和 Facebook 广告完成在线调查。结果显示，自我客体化与饮酒和恋爱前的饮酒呈正相关。此外，自我客体化通过性自尊和酒精性增强预期与酒精使用间接相关，并且通过酒精性增强预期与连接之前的酒精使用间接相关。我们理论化的将自我客观化与酒精使用行为联系起来的三阶段中介链均不显着。这些发现强调了自我客观化在女性健康中的潜在负面作用，以及在干预策略中关注酒精性增强预期的重要性。