The COVID-19 pandemic has particularly affected older adults and resulted in high rates of infections and deaths in care homes. We have conducted a case study in which three managers of care homes for older adults in central Stockholm have shared their thoughts on the media coverage of care homes for older adults during the COVID-19 pandemic. We analysed the data using conventional content analysis and identified three themes and five categories. The results show that the managers experienced the media coverage of care homes during the pandemic to be negative and incomplete, causing feelings of sadness and shame amongst themselves and their staff. The negative media coverage further generated added workload as they had to arrange for discussions to answer questions by staff and close relatives of the residents. Informants also thought that there is a lack of knowledge about the role of care homes and subsequently what to expect of them. Finally, informants reported that the pandemic might create an opportunity for system-level policy changes. In light of this, we discuss possible victim blaming of staff and how greater public awareness of the care home sector could facilitate for a debate on policy changes and the low social status of caring for older adults.

中文翻译：

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养老院管理者对媒体报道老年人养老院 COVID-19 疫情的看法：斯德哥尔摩的案例研究

COVID-19 大流行对老年人的影响尤其大，导致疗养院的感染率和死亡率很高。我们进行了一项案例研究，在该案例研究中，斯德哥尔摩市中心的三位老年护理院经理分享了他们对 COVID-19 大流行期间媒体对老年护理院报道的看法。我们使用传统的内容分析来分析数据，并确定了三个主题和五个类别。结果表明，管理人员在大流行期间体验到媒体对养老院的报道是消极和不完整的，导致他们自己和他们的员工感到悲伤和羞耻。媒体的负面报道进一步增加了工作量，因为他们不得不安排讨论来回答工作人员和居民近亲的问题。受访者还认为，人们对养老院的作用以及对养老院的期望缺乏了解。最后，线人报告说，大流行可能会为系统级政策变化创造机会。有鉴于此，我们讨论了可能的受害者指责工作人员，以及提高公众对养老院部门的认识如何促进关于政策变化和照顾老年人社会地位低下的辩论。