Adopting a theoretical framework from social narrative therapy, this paper examines how new realities are being constantly created as the corporate narrative is rewritten or ‘re-storied’ through engagement between NGO–therapists and corporate–clients. Detailed interviews are conducted with 21 NGOs operating in a developing economy and working with local and multi-national companies. The research reveals how the relationship between NGOs and companies has shifted from an adversarial one (reported in earlier studies) to one characterised by constructive dialogue, facilitation and mediation. The engagements have ‘therapeutic’ properties and offer one solution for tackling the impacts which modern business practices are having on biodiversity. An extensive review of narrative and social constructionist perspectives across business ethics, organisations and accounting is beyond the scope of this paper. The discussion and analysis are limited to the application of narrative approaches to counselling to NGO–company relationships.

中文翻译：

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通过对话进行保护？非政府组织和公司之间对生物多样性和灭绝的治疗参与

本文采用社会叙事疗法的理论框架，探讨了随着非政府组织治疗师和企业客户之间的参与重写或“重新讲述”企业叙事，新的现实是如何不断创造出来的。对 21 个在发展中经济体运营并与当地和跨国公司合作的非政府组织进行了详细访谈。该研究揭示了非政府组织和公司之间的关系如何从对抗性关系（早期研究中报告的）转变为以建设性对话、促进和调解为特征的关系。这些活动具有“治疗”特性，并为解决现代商业实践对生物多样性造成的影响提供了一种解决方案。对商业道德中的叙事和社会建构主义观点进行了广泛的回顾，组织和会计超出了本文的范围。讨论和分析仅限于应用叙事方法来咨询非政府组织与公司的关系。