Travel live streaming (TLS) has become prolific on many social media platforms, yet the topic has received limited academic attention. This paper uses an affordance lens to explore travel live streamers and viewers parasocial interactions (PSI) and relationships (PSR). Using a more-than-human netnography method, 42 travel live streams, 36,800 real-time comments, and 36 interviews from travel live streamers were collected through three phases (pre, during and post live streaming). The findings show that TLS affordances provide opportunities to foster PSI through psychological, social, and technological dimensions, and thus develop parasocial acquaintances and conflicts. This study contributes to parasocial investigation and affordance literature by illustrating the relationship between technology affordance and participants’ behaviours in the TLS. It also uses a novel methodological approach known as key frame analysis to capture and analyse live streamed video footage. Practical implications are discussed for live streamers, destinations, and platforms.

旅行直播 (TLS) 在许多社交媒体平台上变得多产，但该主题受到的学术关注有限。本文使用可供性视角来探索旅行直播主播和观众的准社会互动 (PSI) 和关系 (PSR)。采用超人网络学方法，通过直播前、直播中、直播后三个阶段收集旅游直播42条、实时评论36800条、旅游主播采访36条。研究结果表明，TLS 供给提供了通过心理、社会和技术维度培养 PSI 的机会，从而发展准社会熟人和冲突。本研究通过说明技术可供性与参与者在 TLS 中的行为之间的关系，为准社会调查和可供性文献做出了贡献。它还使用一种称为关键帧分析的新颖方法来捕获和分析实时流式传输的视频片段。讨论了对直播流媒体、目的地和平台的实际影响。