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Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
International Journal of Contemporary Hospitality Management ( IF 11.1 ) Pub Date : 2022-06-14 , DOI: 10.1108/ijchm-10-2021-1278
Pantea Foroudi , Reza Marvi , Nazan Colmekcioglu

Purpose

This study aims to address the following three questions: What are the main factors influencing co-creation behaviour among peers in a peer-to-peer (P2P) platform? What are the key consequences of such behaviour? and What are the main factors that positively influence a sense of commitment among peers in a P2P platform?

Design/methodology/approach

This study used a positivist paradigm to scrutinise the causal associations between the scale validation and causal configurations of influential factors by using fuzzy set qualitative comparative analysis.

Findings

Findings indicate that the significance of co-creation behaviour in enhancing the sense of commitment in a P2P platform. The implications for hospitality managers and researchers are discussed.

Practical implications

The findings of this research provide interesting insights for peer providers in a peer platform on how to enhance co-creation. They also offer guidelines on how to build a positive sense of commitment in the peer platform.

Originality/value

By investigating co-creation behaviour at the peer level, this research offers a unique theoretical contribution. Drawing on complexity theory, the research also proposes two tenets supporting the managerial contribution by identifying and clarifying how co-creation behaviour and related constructs can lead to a sense of commitment between peers in a P2P platform.



中文翻译:

解决复杂 P2P 关系的共同创造价值的前因和后果

目的

本研究旨在解决以下三个问题:在点对点 (P2P) 平台中,影响同伴之间共创行为的主要因素是什么?这种行为的主要后果是什么?在 P2P 平台中,对同伴之间的承诺感产生积极影响的主要因素是什么?

设计/方法/方法

本研究采用实证主义范式,通过模糊集定性比较分析,审视量表验证与影响因素的因果配置之间的因果关系。

发现

研究结果表明,共同创造行为在增强 P2P 平台中的承诺感方面具有重要意义。讨论了对酒店管理人员和研究人员的影响。

实际影响

这项研究的结果为同行平台中的同行提供者提供了有关如何加强共同创造的有趣见解。它们还就如何在对等平台中建立积极的承诺感提供指导。

原创性/价值

通过调查同龄人层面的共同创造行为,本研究提供了独特的理论贡献。借鉴复杂性理论,该研究还提出了两条支持管理贡献的原则,通过识别和阐明共同创造行为和相关结构如何在 P2P 平台中导致同行之间的承诺感。

更新日期:2022-06-14
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