Unlike the mainstream research conducted on the COVID-19 pandemic and its impacts on both large-scale tourism and hospitality firms, and also at the destination level, the current study focused on home-based accommodations in Iran which have experienced rapid development throughout the country. In-depth interviews with a number (n = 45) of such accommodation operators revealed that due to their perceived high vulnerability to the pandemic and self-protection, they adopted “untact hospitality”, thereby decreasing their direct interaction with guests. Looking through the lens of Protection Motivation Theory, four main themes were explored: motivations to work in the hospitality industry; local accommodation operators' perception of threat; coping appraisal; and protection behavior intention. The results revealed that many local ventures were unable to survive, leading to the bankruptcy of such units throughout the country. With few exceptions, the public sector's responses to the pandemic, and the hospitality sector's measures, were generally unsuccessful in managing the health crisis. The current study contributes to the risk, crisis preparation and crisis management of hospitality organizations at the local level in the context of their health protection motivation behavior.

与针对 COVID-19 大流行及其对大型旅游和酒店公司以及目的地层面的影响进行的主流研究不同，目前的研究侧重于伊朗的家庭住宿，这些住宿在全国都经历了快速发展. 深度访谈数（n = 45) 的此类住宿经营者透露，由于他们认为自己对大流行和自我保护的高度脆弱性，他们采取了“不客气的款待”，从而减少了与客人的直接互动。通过保护动机理论的视角，探讨了四个主要主题：在酒店业工作的动机；当地住宿经营者对威胁的看法；应对评估；和保护行为意图。结果显示，许多地方企业无法生存，导致全国各地的此类企业破产。除了少数例外，公共部门对大流行的反应以及酒店部门的措施在管理健康危机方面普遍不成功。目前的研究有助于风险，