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Enhancing exercise visitors’ behavioral engagement through gamified experiences: A spatial approach
Tourism Management ( IF 12.7 ) Pub Date : 2022-06-11 , DOI: 10.1016/j.tourman.2022.104576
Seongsoo Jang , Jinwon Kim

“Quantified” travelers often use mobile exercise apps and gamified features to manage their physical activities while visiting destinations. Accordingly, this study empirically explores the spatially varying relationships between visitors' gamified experiences—place curiosity and social recognition—and exercise behavioral engagement. Using novel data from exercise app users’ activity logs and spatial analytical methods, this study finds that gamified experiences have differential effects on the exercise times and distance of tourist and resident visitors. Furthermore, the visitor gamification-engagement relationship varies according to the type of gamified experience and individual and clustered locations. These findings offer important implications for integrating gamified exercise apps with destination management to improve visitor engagement, which enhances our knowledge of smart tourism design.



中文翻译:

通过游戏化体验增强运动游客的行为参与:一种空间方法

“量化”旅行者经常在访问目的地时使用移动锻炼应用程序和游戏化功能来管理他们的身体活动。因此,本研究实证探索了游客的游戏化体验(地方好奇心和社会认可)与锻炼行为参与之间的空间变化关系。本研究利用来自锻炼应用程序用户活动日志的新数据和空间分析方法,发现游戏化体验对游客和常驻游客的锻炼时间和距离有不同的影响。此外,访问者游戏化-参与关系根据游戏化体验的类型以及个人和集群位置而有所不同。

更新日期:2022-06-11
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