Abstract

Perceiving inspirational material is an important part of conceptual design. Cognitive processes like ‘analogical reasoning’ and ‘semantic processing’ in the perception of inspirational material are widely studied. However, the distinct role played by aspects of emotion such as perception of affective quality in the perception of inspirational material is relatively unexplored. Through a descriptive phenomenological approach, this paper details the subjective experiences of seven design students perceiving inspirational material for a graphic design task. The students’ perception of inspirational material ranged from ‘surface’ to ‘deep’ modes. Through perception of affective quality, a distinct deep perceptual mode, students subjectively valued and related to inspirational materials and assessed their potential to evoke changes in feelings. Inspirational material shown in virtual reality (VR) induced immersive ‘first-person experiences’, heightening other modes like perception of affective quality. These findings detail the inspiration process in graphic design and advance wider research on design inspiration and cognition.

摘要

感知鼓舞人心的材料是概念设计的重要组成部分。对启发材料的感知中的“类比推理”和“语义处理”等认知过程得到了广泛的研究。然而，情感方面所发挥的独特作用，例如对情感质量的感知，在对启发性材料的感知中所起的独特作用是相对未探索的。通过描述性现象学方法，本文详细介绍了七名设计专业学生对平面设计任务的灵感材料的主观体验。学生对鼓舞人心的材料的感知范围从“表面”到“深层”模式。通过对情感质量的感知，一种独特的深层感知模式，学生主观地重视并与鼓舞人心的材料相关，并评估他们唤起情感变化的潜力。虚拟现实 (VR) 中展示的鼓舞人心的材料引发了身临其境的“第一人称体验”，增强了其他模式，例如对情感质量的感知。这些发现详细说明了平面设计中的灵感过程，并推动了对设计灵感和认知的更广泛研究。