Consumer intention to avoid food waste is determined by various socio-demographic and psychographic/psychological factors. While many of these factors have been well studied, some remain under-researched. This is the case for religious values and family upbringing that may represent strong antecedents of personal norms towards food waste avoidance. This study tests the role of these factors on a sample (n = 566) of consumers in Poland, a society with strong religious traditions and family ties. The results indicate that religious values play an important role in family upbringing which, by influencing personal social and environmental motives, mediates the effect on personal norms to avoid food waste. This suggests that religious leaders should be engaged in the design of food waste prevention campaigns specifically targeting parents. This is to trigger a cross-generational spillover effect whereby family morals on food waste avoidance are transferred from parents to children and reinforced by religious values.

消费者避免食物浪费的意图取决于各种社会人口和心理/心理因素。虽然其中许多因素已经得到充分研究，但仍有一些研究不足。宗教价值观和家庭教养就是这种情况，这可能代表了避免食物浪费的个人规范的强烈前因。本研究测试了这些因素对波兰消费者样本（n = 566）的作用，波兰是一个具有强烈宗教传统和家庭关系的社会。结果表明，宗教价值观在家庭教养中发挥着重要作用，通过影响个人社会和环境动机，调节对个人规范的影响，以避免食物浪费。这表明宗教领袖应该参与专门针对父母的食物浪费预防运动的设计。