Abstract This research investigates postage stamps as a communication design medium that has a key role in the construction of national gendered commemoration. By examining the commemorative depiction of women on Israeli postage stamps, we analyze approaches to miniaturization and discuss graphic design's implications for the visual articulation of gender within national culture. We further discuss the impact of technological transformations and digitization processes on postage stamp design. We apply social semiotic methodologies, archival research, and interviews with the designers, presenting new findings pertaining to research for design. As such, the present research expands our understanding of small-scale communication design for smartphones, icons, and logos.

中文翻译：

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平面设计中的性别记忆和小型化：以色列邮票上的女性形象

摘要 本研究探讨邮票作为一种沟通设计媒介，在国家性别纪念建设中发挥着关键作用。通过研究以色列邮票上对女性的纪念性描绘，我们分析了小型化的方法，并讨论了平面设计对民族文化中性别视觉表达的影响。我们进一步讨论了技术转型和数字化过程对邮票设计的影响。我们应用社会符号学方法、档案研究和对设计师的采访，展示与设计研究有关的新发现。因此，本研究扩展了我们对智能手机、图标和徽标的小规模通信设计的理解。