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“Fashions of the Future”: Fashion, Gender, and the Professionalization of Industrial Design
Design Issues Pub Date : 2021-01-01 , DOI: 10.1162/desi_a_00644
Leah Armstrong

Abstract In 1939, U.S. Vogue magazine dedicated its February issue to the promotion of the New York World's Fair, which would open in April 1939, giving significant editorial space to the subject of industrial design for the first time. The issue's leading fashion editorial feature, “Fashions of the Future,” invited nine industrial designers to dress the “woman of tomorrow.” The feature served as a promotional vehicle for the World's Fair and for the industrial designers who worked on it. Through a close examination of the issue's visual and textual content, this article explores the relationship between industrial design, fashion, consumption, and gender at a formative moment in the professionalization of design in the United States at the outbreak of the Second World War. It argues that fashion media served a discursive function in the elevation of the industrial designer's professional status, presenting a case for further consideration of the relationship between fashion and industrial design in the history of the design profession.

中文翻译:

“未来时尚”:时尚、性别与工业设计的专业化

摘要 1939 年,美国《Vogue》杂志将其二月刊专门宣传了将于 1939 年 4 月开幕的纽约世界博览会,首次为工业设计这一主题提供了重要的编辑空间。本期主要时尚编辑专题“未来时尚”邀请了九位工业设计师为“明日女性”装扮。该功能作为世界博览会和参与其中的工业设计师的宣传工具。本文通过对该问题的视觉和文本内容的仔细审视,探讨了二战爆发时美国设计专业化形成时期工业设计、时尚、消费和性别之间的关系。
更新日期:2021-01-01
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