Purpose The paper offers a comprehensive understanding of how digital transformation affects business models and how firms operate and compete effectively and successfully in a digital economy. Design/methodology/approach The research adopted an abductive approach (Dubois and Gadde, 2002) through constant movement between theory and empirical evidence. A systematic literature review led the first conceptual development and examples of practices from cultural heritage sectors were used in the theorizing process. Findings This paper depicts a digital model framework through a set of assumptions about how an organization creates and delivers value in an interconnected way by orchestrating new interactive processes, and providing experience propositions to customers, and about how value is framed in terms of economic, social and cultural outcomes. Originality/value The study contributes to the scientific debate by discussing the role of digital business models as enhancements more rather than replacements of traditional business models; it frames a digital business model as consisting of three main pillars: value orchestration, experience propositions and value sharing.

中文翻译：

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数字商业模式：来自文化遗产业务的图解框架

目的 本文全面了解数字化转型如何影响商业模式，以及公司如何在数字经济中有效和成功地运营和竞争。设计/方法论/方法 该研究通过理论和经验证据之间的不断移动，采用了一种溯因方法（Dubois 和 Gadde，2002）。系统的文献回顾引领了第一个概念发展，并在理论化过程中使用了文化遗产部门的实践示例。调查结果 本文通过一系列假设描述了一个数字模型框架，这些假设关于组织如何通过协调新的交互流程以相互关联的方式创造和交付价值，向客户提供体验建议，以及如何根据经济、社会和文化成果构建价值。原创性/价值 该研究通过讨论数字商业模式作为增强而非替代传统商业模式的作用，为科学辩论做出了贡献；它将数字业务模型构建为由三个主要支柱组成：价值编排、体验主张和价值共享。