Purpose This study contributes to the understanding of how cultural organizations are using digital technologies to redesign their business models and enable sustainable and impactful audiovisual digital archives. Design/methodology/approach An inductive multiple case research design was used. Five cases of audiovisual digital archives of independent films were selected. Data collected was based on desk research, onsite visits, interviews with top managers responsible for the digitalization of some of the archives and experimentation with the services provided. Data was collected and analyzed based on a theoretical framework defined from the literature for business models of cultural organizations. Findings The archives analyzed faced the challenge of aligning the commercial viability with a mission of making content available to increase cultural knowledge. A sustainable business model may be achieved by using different revenue models, while guaranteeing to offer a value proposition carefully aligned with stakeholders' expectations. Moreover, an impactful business model, i.e. a business model that enhances the creation of cultural value for customers and reaches wider audiences, requires careful audience management and the use of data analysis about audience behavior to adjust the offering. Finally, the business model must consider the resources, activities and infrastructure that ensure critical capabilities for the business and must be designed to ensure financial resilience of the organization. Originality/value This study contributes with a holistic analysis of business models for the digital transformation of cultural organizations, detailing alternative configurations for the most relevant components of a digital business model for audiovisual archives.

中文翻译：

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音像档案数字化转型的商业模式

目的 本研究有助于了解文化组织如何使用数字技术来重新设计其商业模式并实现可持续和有影响力的视听数字档案。设计/方法/方法 使用归纳多案例研究设计。评选出5个独立电影音像数字档案案例。收集的数据基于案头研究、现场访问、对负责部分档案数字化的高级管理人员的采访以及对所提供服务的试验。根据从文献中定义的文化组织商业模式的理论框架收集和分析数据。结果 分析的档案面临着将商业可行性与提供内容以增加文化知识的使命相结合的挑战。可持续的商业模式可以通过使用不同的收入模式来实现，同时保证提供与利益相关者的期望仔细一致的价值主张。此外，一个有影响力的商业模式，即为客户提高文化价值创造并覆盖更广泛受众的商业模式，需要仔细的受众管理和使用关于受众行为的数据分析来调整产品。最后，商业模式必须考虑资源，确保业务关键能力的活动和基础设施，必须旨在确保组织的财务弹性。原创性/价值 本研究有助于对文化组织数字化转型的商业模式进行整体分析，详细介绍了视听档案数字化商业模式中最相关组件的替代配置。