Abstract Scholars are currently not only required to produce primary output, i.e. peer-reviewed research articles, chapters or books, which constitutes certified and legitimised knowledge (Puschmann 2015), but also to disseminate such output, which is frequently carried out digitally and in English. In this context it is the aim of this paper to gain insights into scholars’ digital discursive practices by analysing academic websites of research projects funded under the European H2020 programme. More specifically, it explores the ways in which a potentially wide, blurred audience is addressed by means of engagement markers, particularly, reader pronouns, questions, and directives, including imperatives, obligation modals and adjectival phrases expressing necessity. Results indicate that the frequency of use of engagement markers varies across websites and that it may affect their degree of potential interactivity. They further show that some engagement markers are more common than others and that they tend to display specific rhetorical purposes. Differences on their use and function when compared to their use in RA writing are also shown. It is concluded that these interpersonality features have an important role in the potential promotion of dialogicity in this digital medium, and crafting an effective professional identity of the research teams.

中文翻译：

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研究项目网站中的参与标记：促进互动性和对话性

摘要 目前，学者们不仅需要产生初级产出，即经过同行评审的研究文章、章节或书籍，它们构成了经过认证和合法化的知识（Puschmann 2015），而且还需要传播这种产出，这通常以数字方式和英语进行. 在此背景下，本文旨在通过分析欧洲 H2020 计划资助的研究项目的学术网站，深入了解学者的数字话语实践。更具体地说，它探讨了通过参与标记（尤其是读者代词、问题和指示，包括命令、义务模态和表达必要性的形容词短语）来解决潜在广泛、模糊的受众的方式。结果表明，参与标记的使用频率因网站而异，并且可能会影响其潜在交互性的程度。他们进一步表明，一些参与标记比其他标记更常见，并且它们倾向于显示特定的修辞目的。还显示了与它们在 RA 写作中的使用相比，它们在使用和功能上的差异。得出的结论是，这些人际交往特征在潜在地促进这种数字媒体中的对话性以及塑造研究团队的有效专业身份方面具有重要作用。还显示了与它们在 RA 写作中的使用相比，它们在使用和功能上的差异。得出的结论是，这些人际交往特征在潜在地促进这种数字媒体中的对话性以及塑造研究团队的有效专业身份方面具有重要作用。还显示了与它们在 RA 写作中的使用相比，它们在使用和功能上的差异。得出的结论是，这些人际交往特征在潜在地促进这种数字媒体中的对话性以及塑造研究团队的有效专业身份方面具有重要作用。