The emergent power of big data analytics makes it possible to replace impersonal general legal rules with personalized, particular norms. We consider arguments that such a move would be generally beneficial, replacing crude, general laws with more efficiently targeted ways of meeting public policy goals and satisfying personal preferences. Those proposals pose a radical, new challenge to the rule of law. Data-driven legal personalization offers some benefits that are worth pursuing, but we argue that the benefits can only legitimately be pursued where doing so is consistent with the agency that the law ought to accord to individuals and with the agency that the law ought to accord to public bodies. The principle of public agency is a prerequisite for the rule of law. The principle of private agency depends on the rule of law. Each is incompatible with the unrestrained computational personalization of law.

中文翻译：

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法律之死？计算个性化规范和法治

大数据分析的新兴力量使得用个性化的特定规范取代客观的一般法律规则成为可能。我们认为这样的举措总体上是有益的，用更有效的有针对性的方式来满足公共政策目标和满足个人偏好来取代粗糙的一般法律。这些提议对法治构成了根本性的新挑战。数据驱动的法律个性化提供了一些值得追求的好处，但我们认为，只有在与法律应赋予个人的机构和法律应给予的机构一致的情况下，才能合法地追求这些好处到公共机构。公共代理原则是法治的前提。私人代理的原则取决于法治。