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A literature review of personalization transparency and control: Introducing the Transparency-Awareness-Control Framework
Media and Communication ( IF 2.7 ) Pub Date : 2021-11-18 , DOI: 10.17645/mac.v9i4.4054
Claire Segijn , Joanna Strycharz , Amy Riegelman , Cody Hennesy

<p>Through various online activities, individuals produce large amounts of data that are collected by companies for the purpose of providing users with personalized communication. In the light of this mass collection of personal data, the transparency and control paradigm for personalized communication has led to increased attention of legislators and academics. However, in the scientific literature no clear definition of personalization transparency and control exists, which could lead to reliability and validity issues, impeding knowledge accumulation in academic research. In a literature review, we analyzed 31 articles and we observed that 1) no clear definitions of personalization transparency or control exist, 2) they are used interchangeably in the literature, 3) collection, processing, and sharing of data are the three objects of transparency and control, and 4) increased transparency does not automatically increase control because first awareness needs to be raised in the individual. Also, the relationship between awareness and control depends on the ability and the desire to control. This study contributes to the field of algorithmic communication by creating a common understanding of the transparency and control paradigm and thus improves validity of the results. Further, it progresses research on the issue by synthesizing existing studies on the topic, presenting the Transparency-Awareness-Control framework, and formulating propositions to guide future research.</p>

中文翻译:

个性化透明度和控制的文献综述:引入透明度-意识-控制框架

<p>个人通过各种在线活动产生大量数据,公司收集这些数据用于为用户提供个性化的交流。鉴于个人数据的大量收集,个性化通信的透明度和控制范式已引起立法者和学者的更多关注。然而,在科学文献中,对个性化透明度和控制没有明确的定义,这可能导致信度和效度问题,阻碍学术研究中的知识积累。在一篇文献综述中,我们分析了 31 篇文章,我们观察到 1) 不存在个性化透明度或控制的明确定义,2) 它们在文献中可以互换使用,3) 收集、处理、和数据共享是透明度和控制的三个对象,4) 增加透明度并不会自动增加控制,因为首先需要提高个人的意识。此外,意识和控制之间的关系取决于控制的能力和欲望。本研究通过建立对透明度和控制范式的共同理解,为算法通信领域做出了贡献,从而提高了结果的有效性。此外,它通过综合已有的关于该主题的研究,提出透明度-意识-控制框架,并提出指导未来研究的命题,来推进对该问题的研究。</p> 此外,意识和控制之间的关系取决于控制的能力和欲望。本研究通过建立对透明度和控制范式的共同理解,为算法通信领域做出了贡献,从而提高了结果的有效性。此外,它通过综合已有的关于该主题的研究,提出透明度-意识-控制框架,并提出指导未来研究的命题,来推进对该问题的研究。</p> 此外,意识和控制之间的关系取决于控制的能力和欲望。本研究通过建立对透明度和控制范式的共同理解,为算法通信领域做出了贡献,从而提高了结果的有效性。此外,它通过综合已有的关于该主题的研究,提出透明度-意识-控制框架,并提出指导未来研究的命题,来推进对该问题的研究。</p>
更新日期:2021-11-18
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