The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenarios and offer a cautionary account of their structural problems and the urgency of a new media literacy.

中文翻译：

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OK，Boomer：新用户、不同平台、新挑战

新交互空间的普及带来了新的叙事和社会现象，值得科学界关注。这篇社论基于现有文献中关于传播学科面临的新挑战与这些新兴叙事的文献，总结了题为“新消费者的新叙事：影响者与千禧一代和百年世代”的主题问题的经验和理论贡献。作者强调，为本专题选择的研究探索了新兴情景的创新特征和机遇，并对它们的结构性问题和新媒体素养的紧迫性提出了警示性的说明。