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The “Greta Effect”: Networked Mobilization and Leader Identification Among Fridays for Future Protesters
Media and Communication ( IF 3.043 ) Pub Date : 2022-04-05 , DOI: 10.17645/mac.v10i2.5060
Giuliana Sorce

Drawing on walking interviews with 19 Fridays for Future (FFF) activists in Germany, this study focuses on Greta Thunberg by researching strikers’ perception, identification, and online networking practices with the movement’s central figure. With respect to protest mobilization and collective identity formation, this study finds that participants primarily identify with Thunberg via her class standing. While male activists highlight Thunberg’s gender as a mobilizing factor, female and non-binary activists often dismiss it, thereby distancing themselves from FFF’s feminized public image. Participants believe that Thunberg’s disability gives her an “edge” to generate media attention for FFF, calling it an asset to the cause. Although all participants engage with Thunberg via social media, many downplay her leadership role in the movement. Similarly, local organizers actively use Thunberg’s posts to build up their own online networks while routinely emphasizing FFF’s leaderlessness. The findings thus nuance assumptions about identity-based mobilization, explore the construction of networked leadership, and chart digital organizing practices in a transnational youth climate movement.

中文翻译:

“格雷塔效应”:未来抗议者的周五网络动员和领导人识别

本研究通过对德国 19 个星期五为未来 (FFF) 活动家的步行采访,通过研究罢工者的看法、认同和与该运动的核心人物的在线交流实践,重点关注 Greta Thunberg。关于抗议动员和集体认同的形成,本研究发现参与者主要通过她的阶级地位认同桑伯格。虽然男性活动家强调 Thunberg 的性别是一个动员因素,但女性和非二元性别活动家经常不理会它,从而远离 FFF 女性化的公众形象。参与者认为,Thunberg 的残疾使她有“优势”为 FFF 引起媒体关注,称其为这项事业的一项资产。尽管所有参与者都通过社交媒体与 Thunberg 互动,但许多人淡化了她在运动中的领导作用。相似地,当地组织者积极利用 Thunberg 的帖子建立自己的在线网络,同时经常强调 FFF 的无领导力。因此,研究结果对基于身份的动员假设进行了细微的假设,探索了网络领导力的构建,并绘制了跨国青年气候运动中的数字组织实践。
更新日期:2022-04-05
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