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The aesthetics of digital intimacy: Resisting Airbnb’s datafication of the interior
Interiors ( IF 0.2 ) Pub Date : 2021-08-20 , DOI: 10.1080/20419112.2021.1945816
Dave Loder

This article presents a practice-based research enquiry to investigate and develop the concept of digital intimacy. Contextualised by the Airbnb peer-to-peer accommodation sharing platform, this enquiry proposes the interior-as-image as located within the mediation of the ‘Instagram-able’, providing a distinct aesthetic category. Airbnb delivers an infrastructural condition, a global circulation system that penetrates the domesticity of the home, with value emerging to attach itself to qualities of individuality and authenticity of the interiors and their hosts. The mediation of the interior-as-image is co-constitutive of digital intimacy as the confluence of structures of power and inequality, troubling established conventions of public and private across a complexity of scales, from the home to urban and the global. The research explores the regimes of machine sensing inherent to the circulation of the interior-as-image and the potential strategies for technology platforms and surveillance capitalism in extracting surplus value through the datafication of the interior. The practice-based enquiry gives particular focus to the digitisation practice of photogrammetry, and the reconstruction of 3D environments from 2D images, as a methodology to explore and decrypt the apparatus of machine vision in the context of the Airbnb interior. The research indicates how digital intimacy in an active condition in the contemporary experience of the home and speculates potential tactics to evade the datafication of the interior.

中文翻译:

数字亲密的美学:抵制 Airbnb 的室内数据化

本文提出了一项基于实践的研究调查,以调查和发展数字亲密关系的概念。在 Airbnb 点对点住宿共享平台的背景下,这项调查提出了位于“Instagram-able”中介的内部作为图像,提供了一个独特的审美类别。Airbnb 提供了一个基础设施条件,一个渗透到家庭生活的全球流通系统,其价值正在出现,以附加到室内及其主人的个性和真实性的品质。内部作为图像的中介是数字亲密关系的共同组成部分,它是权力和不平等结构的汇合点,在从家庭到城市和全球的复杂尺度上,扰乱了公共和私人的既定惯例。该研究探讨了内部图像循环固有的机器传感机制,以及技术平台和监视资本主义通过内部数据化提取剩余价值的潜在策略。基于实践的调查特别关注摄影测量的数字化实践,以及从 2D 图像重建 3D 环境,作为在 Airbnb 内部环境中探索和解密机器视觉设备的方法。该研究表明数字亲密关系如何在当代家庭体验中处于活跃状态,并推测潜在的策略来规避室内数据化。
更新日期:2021-08-20
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