Economic sociologists agree that monetary transactions are not necessarily antithetical to meaningful social relationships. However, they also accept that creating 'good matches' between the two requires hard work. In this article, I contribute to the relational program in economic sociology by examining a common but understudied type of work in which one party to a relationship stands to benefit from it financially. I identify in these highly commercialized contexts a particular style of relational work anticipated, but not fully developed, in Pierre Bourdieu's writings: disinterest. I argue that the disinterested style is manifest by economically implicated individuals who downplay their objectively apparent economic interests in order to preserve or encourage good feelings about a relationship that is meaningful to them. Drawing upon data from the direct selling industry, I show how distributors use disinterest to navigate their work.

中文翻译：

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如何推销朋友：在直销中作为关系工作的不感兴趣

经济社会学家一致认为，货币交易不一定与有意义的社会关系对立。然而，他们也承认在两者之间创造“良好的匹配”需要努力。在本文中，我通过研究一种常见但未被充分研究的工作类型来为经济社会学中的关系计划做出贡献，在这种工作类型中，关系的一方将从经济上受益。在这些高度商业化的语境中，我在皮埃尔·布迪厄的著作中发现了一种特殊的关系工作风格，但并未完全发展起来：不感兴趣。我认为，无私的风格体现在与经济有关的个人身上，他们淡化他们客观上明显的经济利益，以保持或鼓励对他们有意义的关系的良好感觉。