Based on the assumptions of circular economy, resource recovery, and innovation, the aim of this research is to analyze the relationship between innovation constructs, resource recovery practices, Circular Economy Business Models (CEBMs), and value creation in a fast-growing emerging economy. A set of empirical data from 443 companies in the pet industry were used. In terms of methodology, the study was processed using the SPSS software, using Structural Equation Modeling, with manipulation of primary data. CEBMs demand greater engagement, internalization of initiatives, and synergy with the operating ecosystem of the pet industry. Innovation is present but has the potential for expansion through adherence to the innovation ecosystem and its technological package, partnerships, and relationships so that companies can scale up and create value with the support of resource recovery practices. The results of this study can be useful for companies in the pet industry, as it allows the identification of areas and practices that require their attention to improve organizational performance and create value for the business based on initiatives supported by the assumptions of circular economy and sustainability.

中文翻译：

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基于宠物行业循环商业模式、创新和资源回收的商业价值创造结构模型的提出

基于循环经济、资源回收和创新的假设，本研究旨在分析快速增长的新兴经济体中创新结构、资源回收实践、循环经济商业模式 (CEBM) 和价值创造之间的关系. 使用了来自宠物行业 443 家公司的一组经验数据。在方法论方面，该研究使用 SPSS 软件进行处理，使用结构方程建模，并处理原始数据。CEBM 需要更多的参与、举措的内部化以及与宠物行业运营生态系统的协同作用。创新存在，但有可能通过坚持创新生态系统及其技术包、伙伴关系、和关系，以便公司可以在资源回收实践的支持下扩大规模并创造价值。这项研究的结果可能对宠物行业的公司有用，因为它可以确定需要他们注意的领域和实践，以根据循环经济和可持续性假设支持的举措来提高组织绩效并为企业创造价值.