Ten years ago the “emotional bidding framework” (Adam et al., Electronic Markets, 21(3), 197–207, 2011b) was published in this journal. It provided a conceptualization for the role of human emotion in electronic auctions along six propositions on how emotions emerge during the auction process and affect auction outcomes. While the framework emphasized the importance of immediate emotional responses and momentary changes in the bidders’ emotional state, the original article did not include an evaluation of its propositions given the limited data on how bidders experience emotions in the moment that they occur. Ten years on, advances in the growing research field of NeuroIS allow to evaluate the propositions based on neurophysiological evidence. As a rejoinder of the original article, the present paper synthesizes these insights, refines the framework further, and identifies fruitful areas for future research based on remaining gaps in the body of knowledge.

十年前的“情感竞价框架”（Adam 等人，  Electronic Markets，21(3), 197–207, 2011b) 发表于本刊。它提供了关于人类情感在电子拍卖中的作用的概念化，以及关于情感如何在拍卖过程中出现并影响拍卖结果的六个命题。虽然该框架强调了即时情绪反应和投标人情绪状态瞬时变化的重要性，但鉴于投标人在发生情绪时如何体验情绪的数据有限，原始文章并未包括对其提议的评估。十年过去了，NeuroIS 不断发展的研究领域取得了进展，可以根据神经生理学证据评估这些命题。作为对原始文章的反驳，本文综合了这些见解，进一步完善了框架，