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Social exclusion and consumer responses: A comprehensive review and theoretical framework
International Journal of Consumer Studies ( IF 8.6 ) Pub Date : 2022-06-02 , DOI: 10.1111/ijcs.12832
Gargi Rawat 1 , Prem Prakash Dewani 2 , Aditya Kulashri 3
Affiliation  

While social exclusion in the consumption context has gained significant interest recently, its literature remains fragmented and underexplored due to restricted categorization and limited conceptual lenses. This systematic review attempts to broaden social exclusion literature by including multiple possible aspects of social exclusion, and providing a nuanced approach to identifying changes in the consumption response of excluded individuals. Using the ‘Scientific Procedures and Rationales for Systematic Literature Review’ (SPAR-4-SLR) protocol to assemble, arrange and assess studies published between 2010 and 2021, we selected 83 studies as the basis of this review. With the objective of providing a synthesized view of the existing literature and presenting possible explanations for inconsistencies, this article (a) undertakes a systematic review of the existing research in the domain, (b) introduces a conceptual framework and (c) provides a taxonomy to categorize diverse strands of consumption responses. Identifying gaps, this study also provides directions for future research using the Theory, Characteristics, Context and Methodology (TCCM) framework. This study can thus enable marketers, advertisers and public policymakers to understand the needs of socially excluded individuals, and subsequently make more inclusive decisions.

中文翻译:

社会排斥和消费者反应:全面回顾和理论框架

虽然消费背景下的社会排斥最近引起了极大的兴趣,但由于分类受限和概念镜头有限,其文献仍然零散且未充分探索。该系统评价试图通过包括社会排斥的多个可能方面来扩大社会排斥文献,并提供一种细致入微的方法来识别被排斥个体的消费反应的变化。使用“系统文献审查的科学程序和基本原理”(SPAR-4-SLR)协议来收集、安排和评估 2010 年至 2021 年期间发表的研究,我们选择了 83 项研究作为本次审查的基础。为了提供对现有文献的综合观点并对​​不一致的地方提出可能的解释,本文 (a) 对该领域的现有研究进行了系统回顾,(b) 介绍了一个概念框架,并且 (c) 提供了一种分类法来对不同的消费反应进行分类。确定差距,本研究还为使用理论、特征、背景和方法 (TCCM) 框架的未来研究提供了方向。因此,这项研究可以使营销人员、广告商和公共政策制定者了解被社会排斥的个人的需求,并随后做出更具包容性的决策。
更新日期:2022-06-02
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