Abstract

Design capability has been accepted as a core innovation activity. It refers to the ‘functionality/usability’ and ‘aesthetics’ of new products or services. Oslo Manual 2018 explored design capability within the context of three significant fields—industrial design, engineering design, design thinking—each of which is affected by the need to integrate design with business. Using this context as a basis, this study enhances the definition of design capability by integrating the communication aspect of industrial design with the creation of meaningful and aesthetic products. Key themes in design capability and innovation are visualized in ‘Design Capability Model for Innovation’ and reviewed via the investigation of a technology-follower company’s design capabilities. This case study reveals the evolution of a company towards being design-driven within the context of strategy, culture, technological capabilities, and cost limits; and aims to raise awareness of the value generated by innovative design.

摘要

设计能力已被视为一项核心创新活动。它指的是新产品或服务的“功能/可用性”和“美学”。奥斯陆手册 2018 在工业设计、工程设计、设计思维这三个重要领域的背景下探索了设计能力，每一个领域都受到将设计与业务整合的需求的影响。以此为基础，本研究通过将工业设计的传播方面与创造有意义和美观的产品相结合，增强了对设计能力的定义。设计能力和创新的关键主题在“创新设计能力模型”中可视化，并通过对技术追随者公司设计能力的调查进行审查。本案例研究揭示了公司在战略、文化、技术能力和成本限制的背景下向设计驱动的演变；旨在提高人们对创新设计所产生价值的认识。