The present study identifies investment in Africa’s cultural and creative industries (CCIs) as one of the strategic moves in the right direction for achieving sustainable development across the African continent. Cultural and creative industries (CCIs) offer an alternative approach to development through their wealth creation potential, socioeconomic development, employment opportunities, and promotion of cultural diversity. Nevertheless, CCIs are yet to feature categorically as a development strategy, owing to their many challenges, as indicated by the study. The study submits that partnerships under the Belt and Road Initiatives (BRI) could offer an alternative source of mobilizing support for CCIs, as the BRI is a development framework with robust financing, infrastructure, and human resources development. However, it will require the pragmatic support of policymakers to leverage BRI and boost the expansion of CCIs in Africa.

本研究将对非洲文化和创意产业 (CCI) 的投资确定为在整个非洲大陆实现可持续发展的正确方向上的战略举措之一。文化和创意产业 (CCI) 通过其创造财富的潜力、社会经济发展、就业机会和促进文化多样性提供了另一种发展方式。然而，正如研究表明的那样，由于面临许多挑战，CCI 尚未明确地作为一种发展战略。该研究提出，一带一路倡议 (BRI) 下的伙伴关系可以为 CCI 提供动员支持的替代来源，因为 BRI 是一个具有强大融资、基础设施和人力资源开发的发展框架。然而，