We are entering a significantly fragmented world that is full of extreme disruptions and adversities. New connectivity in digital form proves the essential characteristic to help international businesses better cope with these disruptions. This connectivity signifies a dominant feature of the new era of international business and a critical catalyst to address new uncertainties in today’s fragmented world. However, this new normal raises a series of complex issues that extend the IB research agenda. This article illustrates this connectivity’s conceptual components, theoretical framework, and broad implications for IB research. We further show how MNEs leverage new connectivity to bolster competitive vitality and organizational adaptability when facing unprecedented uncertainties in a fractured and fragile world. This study also offers insights into digital ways of improving cross-border resilience. We conclude with suggested avenues for future research and potential steps.

我们正在进入一个非常分散的世界，这个世界充满了极端的混乱和逆境。数字形式的新连接证明了帮助国际企业更好地应对这些中断的基本特征。这种连通性标志着国际商业新时代的一个主要特征，也是解决当今支离破碎的世界中新的不确定性的关键催化剂。然而，这种新常态引发了一系列复杂问题，扩展了 IB 研究议程。本文阐述了这种连通性的概念组成部分、理论框架以及对 IB 研究的广泛影响。我们进一步展示了跨国公司在一个支离破碎和脆弱的世界中面临前所未有的不确定性时如何利用新的连通性来增强竞争活力和组织适应性。这项研究还提供了关于提高跨境弹性的数字方法的见解。我们总结了未来研究的建议途径和可能的步骤。