As digitalized election campaigns are a new phenomenon, there are almost no studies defining the peculiarities of modern nationalist messages in online political communication research. This article seeks to identify some communication patterns and recent innovations in delivering online nationalist messages. These patterns are regarded in conflation with nationalist and populist approaches by political leaders during their digital election campaigns. The literature review approach to making generalizations is chosen to explore the articulation of nationalist and populist messages during Donald Trump’s (The United States), and Jair Bolsonaro’s (Brazil) election campaigns. Overall, the study boils down to an analysis of the populist and nationalist signifiers in social media posts, and the degree to which their structures of meaning revolve around the vertical down/up or the horizontal in/out axis. As a result, some common traits of modern nationalist messages in online political communication are identified and future areas of research are proposed.

中文翻译：

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在线政治传播中现代民族主义信息的特点：唐纳德·特朗普和贾尔·博尔索纳罗竞选活动的分析

由于数字化竞选活动是一种新现象，因此几乎没有研究定义在线政治传播研究中现代民族主义信息的特点。本文旨在确定一些传播模式和最近在传递在线民族主义信息方面的创新。政治领导人在其数字竞选活动中将这些模式与民族主义和民粹主义方法混为一谈。选择文献综述方法进行概括是为了探索在唐纳德特朗普（美国）和贾尔博尔索纳罗（巴西）竞选活动期间民族主义和民粹主义信息的表达。总的来说，这项研究归结为对社交媒体帖子中的民粹主义和民族主义符号的分析，以及它们的意义结构围绕垂直向下/向上或水平输入/输出轴旋转的程度。结果，确定了在线政治传播中现代民族主义信息的一些共同特征，并提出了未来的研究领域。