Abstract University social media policies appear to favor institutional reputation over the tenets of academic freedom upon which research and teaching are based. A content analysis of social media policies of 82 doctoral-granting research universities found that policies used language and concepts that restrain online faculty speech. Two-thirds of policies are overseen by marketing departments rather than by committees that include faculty members as recommended by the American Association of University Professors. Contradictory boundary logic presented double binds for faculty who were enjoined to be brand ambassadors, creating tension for them and creating paradoxes for institutions whose social media policies contradict their commitment to freedom of research and teaching.

中文翻译：

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保护学术自由还是管理声誉？大学社交媒体政策的评估

摘要 大学社交媒体政策似乎有利于机构声誉，而不是研究和教学所依据的学术自由原则。对 82 所授予博士学位的研究型大学的社交媒体政策进行的内容分析发现，这些政策使用了限制教师在线言论的语言和概念。三分之二的政策由营销部门监督，而不是由美国大学教授协会推荐的包括教职员工在内的委员会监督。矛盾的边界逻辑给被要求成为品牌大使的教师带来了双重束缚，给他们造成了紧张，也给社交媒体政策与他们对研究和教学自由的承诺相矛盾的机构制造了悖论。