Abstract The European Union's (EU) 2018 Audiovisual Media Services Directive attempted to level the playing field upon which video sharing platforms and audiovisual media services compete by evening out advertising and consumer protection rules. Recent competition policy literature identifies data as a source of dominance in platform markets, suggesting its relevance to such situations where platforms compete with other services. Drawing on a study of this playing field involving stakeholder interviews and a comparison of regulatory frameworks, we present a nuanced understanding of imbalances across three distinct functions of data. We consider the policy implications, arguing for more equitable access to insight from aggregate, anonymized data and financial data.

中文翻译：

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数据在视听媒体与视频共享广告平台竞争中的作用

摘要 欧盟 (EU) 2018 年视听媒体服务指令试图通过平衡广告和消费者保护规则来平衡视频共享平台和视听媒体服务竞争的竞争环境。最近的竞争政策文献将数据确定为平台市场主导地位的来源，表明其与平台与其他服务竞争的情况相关。通过对涉及利益相关者访谈和监管框架比较的这一竞争环境的研究，我们对数据的三个不同功能之间的不平衡进行了细致入微的理解。我们考虑了政策影响，主张更公平地从汇总、匿名数据和财务数据中获得洞察力。