Broadcast news corporations want to make the Multimedia Journalist (MMJ) a vital part of their future employee structure. This study examines the present use of the MMJ method in television news production. A sample of television news professionals, from all DMA markets, was surveyed. The results show expertise in one skill is not required, but overall ability to complete tasks is desirable. The consequence is a "McDonaldization” of the profession. TV managers give new hires minimal training and work is routinized. The MMJ is becoming a “McJob”; attracting young workers with transitional goals for future career employment opportunities.

中文翻译：

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MMJ 成为 McJob：多媒体新闻的麦当劳化

广播新闻公司希望使多媒体记者 (MMJ) 成为其未来员工结构的重要组成部分。本研究考察了 MMJ 方法在电视新闻制作中的当前使用。调查了来自所有 DMA 市场的电视新闻专业人士样本。结果表明，不需要具备一项技能的专业知识，但需要具备完成任务的整体能力。结果是该行业的“麦当劳化”。电视经理对新员工的培训很少，工作也很常规化。MMJ 正在成为“麦当劳”；吸引具有过渡目标的年轻工人，以获得未来的职业就业机会。