Purpose

International business (IB) and strategy research in the context of emerging economies (EEs) has focused traditionally on the strategies of firms in and from those markets to seize opportunities arising from their economic growth. This paper aims to demonstrate that declining industries in EEs are an important but overlooked research context for critical IB scholarship and to illuminate special considerations for strategising under those conditions.

Design/methodology/approach

This paper provides an overview of declining industries in EEs and includes an illustration of a sample of such industries in major EEs. This paper then critically reviews research on firms’ strategies in declining industries and extends that critical discussion to the EE context.

Findings

Firstly, this paper provides evidence relating to declines in industries in EEs. Secondly, this paper identifies three major strategies that firms use in response to an industry decline and critically discusses those strategies’ manifestations and special considerations in the context of EEs.

Social implications

Industry decline in EEs and the resultant responses of multi-national enterprises and local firms, such as business exit, market competition and firm diversification strategies, cause significant social challenges. This paper calls for further research on the phenomenon, especially regarding its distinctive ramifications compared with those in the context of developed countries.

Originality/value

This paper contributes to the critical IB scholarship by questioning the assumptions around high economic growth in individual EE industries and by challenging a universalistic approach that applies findings grounded in declining industries in developed countries to the distinctive context of EEs. This paper also provides forward-looking expositions concerning industry decline in EEs.

中文翻译：

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新兴经济体中的衰退产业和企业战略

目的

新兴经济体 (EEs) 背景下的国际商务 (IB) 和战略研究传统上侧重于这些市场中和来自这些市场的公司的战略，以抓住其经济增长带来的机遇。本文旨在证明 EEs 中的衰退行业是关键 IB 奖学金的一个重要但被忽视的研究背景，并阐明在这些条件下制定战略的特殊考虑因素。

设计/方法/途径

本文概述了欧洲经济体衰落的行业，并举例说明了主要欧洲经济体中此类行业的样本。然后，本文批判性地回顾了关于企业在衰退行业中的战略的研究，并将这一批判性讨论扩展到 EE 背景。

发现

首先，本文提供了与 EEs 行业衰退有关的证据。其次，本文确定了企业在应对行业衰退时使用的三种主要策略，并批判性地讨论了这些策略在 EE 背景下的表现和特殊考虑。

社会影响

EE 的行业下降以及跨国企业和本地企业的相应反应，例如业务退出、市场竞争和企业多元化战略，造成了重大的社会挑战。本文呼吁对这一现象进行进一步研究，特别是与发达国家相比，其独特的影响。

原创性/价值

本文通过质疑围绕个别电子工程行业的高经济增长的假设，以及挑战将基于发达国家衰退行业的发现应用于电子工程的独特背景的普遍方法，为批判性 IB 奖学金做出了贡献。本文还提供了有关电子电气行业衰退的前瞻性阐述。