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Selection and Characterization of Cultural Priming Stimuli for the Activation of Spanish and English Cultural Mindsets Among Hispanic/Latino Bilinguals in the United States
Social Psychology ( IF 3.444 ) Pub Date : 2020-11-01 , DOI: 10.1027/1864-9335/a000426
Morgan Gianola 1 , Beatriz E Yepes 1 , Elizabeth A Reynolds Losin 1
Affiliation  

Abstract. Cultural priming studies frequently employ non-validated, stereotypical images. Here, we empirically select images to separately evoke two cultural mindsets: Hispanic and US-American. Spanish-English bilinguals identifying as Hispanic/Latino ( N = 149) rated 50 images online for their cultural and emotional evocation. Based on relative cultural identification, cultural “delegate” (strongly US-American, strongly Hispanic, balanced bicultural) subsamples’ ratings were averaged to isolate particularly salient images. Image ratings were compared across respondents’ national origins. Ratings of seven selected pairs of content-matched Hispanic and US-American primes were compared across the full sample. High discrimination across cultural mindsets and positive emotion ratings were maintained regardless of various demographic factors. Thus, we provide empirical justification for incorporating these stimuli, individually or as sets, within cultural priming studies among Hispanic/Latino samples.

中文翻译:

在美国西班牙裔/拉丁裔双语者中激活西班牙语和英语文化心态的文化启动刺激的选择和表征

摘要。文化启动研究经常使用未经验证的刻板印象。在这里,我们根据经验选择图像来分别唤起两种文化心态:西班牙裔和美裔美国人。确定为西班牙裔/拉丁裔 (N = 149) 的西班牙语-英语双语者在线对 50 幅图像的文化和情感唤起进行了评分。基于相对文化认同,文化“代表”(强烈的美国裔美国人、强烈的西班牙裔、平衡的双文化)子样本的评级被平均,以隔离特别显着的图像。图像评级在受访者的国籍之间进行了比较。在整个样本中比较了七对内容匹配的西班牙裔和美国裔素数的评级。无论各种人口因素如何,都保持了对文化心态和积极情绪评级的高度歧视。因此,
更新日期:2020-11-01
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