Video games have the potential to be a tool for communicating pro-environmental values. The present study examines the correlation between players’ environmental attitudes and their interaction with virtual natural resources. This study constructs Bayesian ordinal logistic models to analyze survey data of 640 Animal Crossing: New Horizon (ACNH) players from 29 countries. Results show that the frequency of catching in-game animals (fish and insects) is positively correlated with the level of human centeredness in environmental attitudes. In addition, less anthropocentric players tend to use more sustainable methods to collect woods in ACNH. Such a particular way of interacting with in-game animals and trees based on their species may be attributable to players’ environmental attitudes and game designs. This paper discusses how game design can play a role in promoting pro-environmental behaviors and highlights the moral implications of interactions with non-human beings.

电子游戏有可能成为传达环保价值观的工具。本研究考察了玩家的环境态度与他们与虚拟自然资源的互动之间的相关性。本研究构建了贝叶斯序数逻辑模型，以分析来自 29 个国家/地区的 640 名动物穿越：新视野 (ACNH) 玩家的调查数据。结果表明，在游戏中捕捉动物（鱼和昆虫）的频率与环境态度中以人为本的水平正相关。此外，不太以人类为中心的玩家倾向于使用更可持续的方法来收集 ACNH 中的木材。这种基于物种与游戏中动物和树木互动的特殊方式可能归因于玩家的环境态度和游戏设计。