We incorporate entrepreneurial passion into a dual theory of information-processing, theorizing that passion can be used as information in analytical thinking, and as a heuristic in intuitive thinking. We find that passion is generally associated with an increase in crowdfunding success rates (+1%). Its effect becomes more powerful (+16% increase in success) when exhibited in conditions of coherence/fluency, that is, with high levels of preparedness, while it disappears in conditions of incoherence/disfluency and when the judgment is important. This conceptual framework reconciles contradictory findings of previous studies, suggesting that affective cues have the power to influence decisions in contexts characterized by large numbers of non-professional investors.

中文翻译：

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创业热情如何影响众筹者：双重信息处理视角

我们将创业热情融入到信息处理的双重理论中，理论化热情可以用作分析思维中的信息，并作为启发式在直觉思维中。我们发现热情通常与众筹成功率（+1%）的增加有关。当在连贯/流畅的条件下，即高度准备就绪时，它的效果变得更加强大（成功率增加 16%），而在不连贯/不流畅的条件下以及当判断很重要时，它就会消失。这个概念框架调和了先前研究的矛盾发现，表明情感线索有能力在以大量非专业投资者为特征的背景下影响决策。