We examine the decision process of individuals evaluating whether to support an entrepreneurial endeavor. Such decisions are made by individuals under conditions of ambiguity and equivocality. Therefore, it is nearly impossible for resource providers to adopt a purely rational evaluative process in assessing a venture. Building on insights from sensemaking and social and cognitive psychology, we elaborate a theoretical model combining sensemaking, intuition, and deliberation to account for how entrepreneurial support decisions are made. The model reflects individual and social factors that impact this decision process and provides a basis for understanding entrepreneurial support decisions across diverse actors and contexts.

中文翻译：

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快速和慢速评估风险投资：创业资源供应决策中的意义、直觉和深思熟虑

我们研究了个人评估是否支持创业努力的决策过程。这样的决定是由个人在模棱两可和模棱两可的条件下做出的。因此，资源提供者几乎不可能在评估企业时采用纯粹理性的评估过程。基于意义建构以及社会和认知心理学的见解，我们阐述了一个结合意义建构、直觉和深思熟虑的理论模型，以解释如何制定创业支持决策。该模型反映了影响这一决策过程的个人和社会因素，并为理解跨不同参与者和背景的创业支持决策提供了基础。