Market participants, such as producers and audiences, often use a list of categories to label, evaluate, or promote products. Extant category research focuses overwhelmingly on a category's social properties and connectivity to explain why a category is used to describe a product. However, categories often cluster together, and little is known about how this clustering affects the appearance of a category in the description of a product. In this article, we define the easily reproducible clustering of categories as a category bundle and develop a novel measurement, bundle congruence, to measure the fitness of the category bundle. We argue that audiences employ bundle congruence to choose or exclude categories. In markets in which audiences dominate product categorization, a category's bundle congruence in a product's descriptions increases the probability that it is used for the product. Moreover, the overall bundle congruence of a product elevates the economic returns of the focal product. Our arguments are supported by an empirical analysis of feature films produced in North America. This study not only enriches the understanding of the bundle structure of the category system but also provides a novel explanation of why category spanning remains ubiquitous, despite the findings of previous studies, which assert that category-straddling products are prone to be punished financially.

中文翻译：

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在你走之前捆绑：走向产品分类的捆绑方法

市场参与者，例如生产者和观众，经常使用类别列表来标记、评估或推广产品。现存的品类研究主要集中在一个品类的社会属性和连接性上，以解释为什么用一个品类来描述一个产品。然而，类别经常聚集在一起，而对于这种聚类如何影响产品描述中类别的外观知之甚少。在本文中，我们将易于重现的类别聚类定义为类别束，并开发了一种新的测量方法，即束全等，以测量类别束的适应度。我们认为，观众使用捆绑同余来选择或排除类别。在受众主导产品分类的市场中，一个类别在产品中的捆绑一致性' s 描述增加了它被用于产品的可能性。此外，产品的整体捆绑一致性提高了焦点产品的经济回报。我们的论点得到了对北美制作的故事片的实证分析的支持。这项研究不仅丰富了对品类系统捆绑结构的理解，而且为为什么品类跨越仍然无处不在提供了一个新的解释，尽管之前的研究结果断言跨品类产品容易受到经济惩罚。