Sustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model-award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person's creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

中文翻译：

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成功的秘诀？保持首次创意制作人的创造力。


维持创造力是很困难的。我们确定了决定首次生产者重复生产新奇事物的条件，以及传递其影响的心理机制。我们的理论模型强调，第一个作品的新颖性可以降低创建第二个作品的可能性，特别是当第一个作品获得奖项或认可时。出现这种效应的主要原因是，因先前的小说作品而获奖的个人在预期必须创作后续小说作品时，其创作身份会受到更大的威胁。我们在三项研究中测试了我们的理论模型：一项针对英国首次烹饪书作者的档案研究和两项实验。我们的结果为我们的理论模型提供了一些支持——获奖的小说烹饪书（或他们的想法）的制作人不太可能在他们的第一本制作中跟进第二本，这很大程度上是因为这可能会侵蚀一个人的创意身份这样做可能会导致。我们的研究结果强调了随着时间的推移维持创造力的复杂性，并提供了一些制片人放弃创造性努力的原因的见解。 （PsycInfo 数据库记录 (c) 2023 APA，保留所有权利）。