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Invented market traditions: The marketing of Italian breakfast (1973–1996)
Business History ( IF 1.0 ) Pub Date : 2022-05-04 , DOI: 10.1080/00076791.2022.2052851 Daniela Pirani 1
Business History ( IF 1.0 ) Pub Date : 2022-05-04 , DOI: 10.1080/00076791.2022.2052851 Daniela Pirani 1
Affiliation
Invented market traditions are practices and memories of the past created by corporations and sustained through consumption. Invented market traditions show how organisations have the potential to ...
中文翻译：
发明市场传统：意大利早餐的营销（1973-1996）
发明的市场传统是企业创造并通过消费维持的过去的实践和记忆。发明的市场传统表明组织如何有潜力......
更新日期：2022-05-04
中文翻译：
发明市场传统：意大利早餐的营销（1973-1996）
发明的市场传统是企业创造并通过消费维持的过去的实践和记忆。发明的市场传统表明组织如何有潜力......
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