Previous studies have shown wine tourism destinations to remain resilient in the face of both natural and anthropogenic security threats. This has been attributed, especially in the case of the latter, to their low population density rural locations being perceived as safer than more densely populated urban areas. The outbreak of COVID19 in late 2019, which had become a global pandemic by early 2020, decimated the tourism industry and showed that previous perceptions of safety may no longer hold true. This research analyzes the influence of this health-related security threat, i.e., COVID-19, on wine tourism from a winery perspective. A sample of 228 wineries in wine-producing countries, surveyed during October 2020, were analyzed. Results show that wine tourism has been negatively affected by the pandemic, despite the relative ease of outdoor gathering and social distancing. Likewise, results exhibit geographically asymmetric effects, indicating that New World wineries, which generally have a more developed tourism infrastructure, were more likely to perceive COVID19's impact on wine tourism as more severe than Old World wineries. Managerial implications for wineries are also discussed.

先前的研究表明，葡萄酒旅游目的地在面对自然和人为的安全威胁时仍能保持弹性。这被归因于，特别是在后者的情况下，他们的低人口密度农村地区被认为比人口密集的城市地区更安全。2019 年底爆发的 COVID19 到 2020 年初已成为全球大流行病，使旅游业遭受重创，并表明以前对安全的看法可能不再适用。本研究从酒厂的角度分析了这种与健康相关的安全威胁（即 COVID-19）对葡萄酒旅游的影响。对 2020 年 10 月调查的葡萄酒生产国 228 家酿酒厂的样本进行了分析。结果表明，葡萄酒旅游业受到大流行的负面影响，尽管户外聚会和社交距离相对容易。同样，结果显示出地理上的不对称效应，这表明通常拥有更发达的旅游基础设施的新世界葡萄酒厂更有可能认为 COVID19 对葡萄酒旅游业的影响比旧世界葡萄酒厂更严重。还讨论了对酿酒厂的管理影响。