Purpose

This paper highlights the potential of social activism – defined as a public act that aims to challenge the status quo by bringing alternative views or narratives to the debate – in transformative service research and proposes a future research agenda.

Design/methodology/approach

This paper builds upon a review of social activism in the management and communications literature to identify its potential for social change in service (eco)systems.

Findings

This paper outlines three ways in which social activism can influence companies (external activism, internal activism, and activism as practice) and illustrates how they can be used to advance transformative service research in selected priority areas.

Research limitations/implications

This paper develops a future research agenda and suggests research questions that could guide scholarly inquiry at the intersection of social activism and transformative service research.

Practical implications

For managers and policy makers, this paper highlights how social activism can influence companies' attempts to drive social change.

Originality/value

This paper is among the first to link social activism and transformative service research and highlight novel research opportunities at their intersection.

中文翻译：

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变革性服务研究中社会行动主义的机会：研究议程

目的

本文强调了社会行动主义（定义为旨在通过在辩论中引入替代观点或叙述来挑战现状的公共行为）在变革性服务研究中的潜力，并提出了未来的研究议程。

设计/方法/方法

本文建立在对管理和传播文献中的社会行动主义的回顾之上，以确定其在服务（生态）系统中社会变革的潜力。

发现

本文概述了社会行动主义可以影响公司的三种方式（外部行动主义、内部行动主义和作为实践的行动主义），并说明如何利用它们来推进选定优先领域的变革性服务研究。

研究限制/影响

本文制定了未来的研究议程，并提出了可以指导社会行动主义和变革性服务研究交叉领域的学术探究的研究问题。

实际影响

对于管理者和政策制定者，本文强调了社会行动主义如何影响公司推动社会变革的尝试。

原创性/价值

本文是最早将社会行动主义与变革性服务研究联系起来并突出其交叉点的新研究机会的论文之一。