Abstract The value chain for farmed salmon has experienced substantial changes over the past decades as a result of innovation in production technology, logistics, distribution and marketing that have helped facilitate the rapid production growth. The high level of control over the production environment in principle makes it possible for Atlantic salmon to be tailored on a number of product attributes or dimensions in response to requirements from different customer groups. However, when compared to meat production, differentiation in farmed salmon remains limited, pointing to a still immature industry. Based primarily on interviews with Norwegian producers, we offer an overview of the prominent differentiation strategies today and discuss barriers to further differentiation.

中文翻译：

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大西洋鲑鱼产业的差异化：概要

摘要 由于生产技术、物流、分销和营销方面的创新促进了产量的快速增长，养殖鲑鱼的价值链在过去几十年中发生了重大变化。原则上，对生产环境的高度控制使得大西洋鲑鱼可以根据不同客户群的要求，针对多种产品属性或尺寸进行定制。然而，与肉类生产相比，养殖鲑鱼的分化仍然有限，表明该行业仍不成熟。主要基于对挪威生产商的采访，我们概述了当今突出的差异化战略，并讨论了进一步差异化的障碍。