Although reward-based crowdfunding is lauded for its promise to democratize funding for innovation, claiming innovation in campaign texts has an ambiguous link to crowdfunding performance. We draw from Expectancy Violations Theory (EVT) and, in a field study of 2,185 Kickstarter campaigns, find that innovation claims yield better fundraising performance for women than men, particularly in male-stereotyped categories. An experiment did not identify the expected indirect effects of innovation claims on crowdfunding performance through ability trustworthiness. However, it revealed that women are perceived as more able when launching campaigns in male-stereotyped categories, suggesting that EVT and ability perceptions may still play an important but unhypothesized role. We extend research on the role of gender in crowdfunding and strategic entrepreneurship and make several suggestions for future research.

中文翻译：

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谁能宣称创新并从中受益？基于奖励的众筹中的性别和期望违规

尽管基于奖励的众筹因其承诺使创新资金民主化而受到称赞，但声称竞选文本中的创新与众筹绩效之间存在模棱两可的联系。我们借鉴了预期违规理论 (EVT)，并在对 2,185 个 Kickstarter 活动的实地研究中发现，创新主张为女性带来了比男性更好的筹款表现，尤其是在男性刻板印象的类别中。一项实验没有通过能力可信度确定创新主张对众筹绩效的预期间接影响。然而，它揭示了女性在发起男性刻板印象类别的活动时被认为更有能力，这表明 EVT 和能力感知可能仍然发挥着重要但未经假设的作用。