Purpose

This study aims to analyse how a hotel company manages ambidexterity when operating different business models in different markets located in the same country.

Design/methodology/approach

This research was conducted using a qualitative case study, and the subjects were selected using the theoretical sampling technique. A corporation managing two hotel business units located in the same city but operating different business models – a premium and a low-cost business model – were selected as subjects.

Findings

The empirical evidence revealed that an ambidextrous business model can be realized through integration or separation of appropriate domains of business activities. The empirical findings further showed that exploitations are easier to integrate than explorations.

Practical implications

The authors found that firms using structural separation for managing premium and low-cost business models can avoid market cannibalism and achieve synergies between different business models if business model ambidexterity is well managed.

Originality/value

This study extends research in the area of ambidexterity and business models. It responds to calls to examine how firms using structural separation implement business model ambidexterity in practice, particularly in service sectors. By analysing the details of activities within the business model, the authors advance the understanding of which domains are suitable for an integration or separation approach.

中文翻译：

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在 COVID-19 大流行期间管理酒店业双重商业模式的基于领域的双元性：一项探索性研究

目的

本研究旨在分析一家酒店公司在同一国家/地区的不同市场运营不同商业模式时如何管理双元性。

设计/方法/途径

本研究使用定性案例研究进行，并使用理论抽样技术选择受试者。一家管理位于同一城市但经营不同商业模式（优质和低成本商业模式）的两个酒店业务部门的公司被选为研究对象。

发现

实证证据表明，可以通过整合或分离适当的业务活动领域来实现双元业务模型。实证研究结果进一步表明，开发比探索更容易整合。

实际影响

作者发现，如果商业模式的二元性管理得当，使用结构分离来管理优质和低成本商业模式的公司可以避免市场自相残杀并实现不同商业模式之间的协同效应。

原创性/价值

本研究扩展了双元性和商业模式领域的研究。它回应了检查使用结构分离的公司如何在实践中实施商业模式双元性的呼吁，特别是在服务部门。通过分析业务模型中活动的细节，作者加深了对哪些领域适合集成或分离方法的理解。