In this article, we explore the intersection between data protection law and consumer protection law in their application to data-driven business models that monetise attention and personal data. We approach European Union law from a constitutional perspective, as in addition to economic harms some aspects of predatory business models also pose a risk for human dignity, human well-being, social welfare and democracy. From a three-tiered model of information asymmetry, it is argued that there is a need to rethink consumer protection in order to restore some sense of equity in commercial interactions online. In that vein Social welfare computing can play an important role in combating superficiality and strengthening social cohesion.

在本文中，我们探讨了数据保护法和消费者保护法在将注意力和个人数据货币化的数据驱动商业模式中的交叉点。我们从宪法的角度处理欧盟法律，因为除了经济损害之外，掠夺性商业模式的某些方面也会对人类尊严、人类福祉、社会福利和民主构成风险。从信息不对称的三层模型来看，有必要重新考虑消费者保护，以恢复在线商业互动中的某种公平感。在这种情况下，社会福利计算可以在打击肤浅和加强社会凝聚力方面发挥重要作用。