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Economic contact in service encounters between groups in protracted conflict
Analyses of Social Issues and Public Policy ( IF 1.8 ) Pub Date : 2022-03-31 , DOI: 10.1111/asap.12307
Nonna Kushnirovich 1 , Sabina Lissitsa 2
Affiliation  

The study examines whether qualitative and quantitative characteristics of intercultural service encounters (ISEs) between majority customers and ethnic minority service providers are associated with better attitudes toward the entire minority group. The study was conducted in Israel through an online survey of 402 respondents. The study revealed that the customers derived pleasure from high perceived value of services and from taking advantage of a good deal. This pleasure, in turn, was positively related to attitudes toward the outgroup. High perceived value of service was associated with higher frequency of ISE that may be interpreted as repurchasing behavior. Overall, the total effect of perceived value of services between majority population and ethnic minority on attitudes toward this minority was significant and positive. Thus, economic beneficiality, which is a very important component of ISE, may contribute to improving relationships between groups in deep conflict.

中文翻译:

长期冲突中的团体之间的服务接触中的经济接触

该研究检验了多数客户和少数族裔服务提供者之间的跨文化服务接触 (ISE) 的定性和定量特征是否与对整个少数群体的更好态度有关。这项研究是通过对 402 名受访者的在线调查在以色列进行的。研究表明,客户从服务的高感知价值和从优惠中获得乐趣。反过来,这种快乐与对外群体的态度呈正相关。服务的高感知价值与更高的 ISE 频率相关,这可能被解释为重新购买行为。总体而言,多数人口和少数民族之间的服务感知价值对这一少数群体的态度的总体影响是显着且积极的。因此,
更新日期:2022-03-31
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