This review synthesizes recent research on consumer self-control, self-regulation, and wellbeing using a perspective rooted in evolutionary theorizing—the notion of Life History Strategies (LHSs), derived from Life History Theory. We discuss both correlational and experimental research that has informed our understanding about how individual differences in LHSs may shape the ‘self-regulatory toolkit’ and how this, in turn, affects downstream consequences for consumer health and wellbeing. We also offer a counterpoint to the prevailing notion that fast LHSs mostly have negative, and slow LHSs positive consequences and we highlight promising future avenues to boost fast LHS consumers' self-control.

这篇综述综合了最近关于消费者自我控制、自我调节和幸福感的研究，采用了植根于进化理论的视角——源自生活史理论的生活史策略 (LHS) 的概念。我们讨论了相关性和实验性研究，这些研究使我们了解 LHS 的个体差异如何塑造“自我监管工具包”，以及这反过来如何影响消费者健康和福祉的下游后果。我们还与流行的观点相反，即快速 LHS 主要具有负面影响，而缓慢 LHS 则具有积极影响，我们强调了有希望的未来途径来提高快速 LHS 消费者的自我控制能力。