ABSTRACT

The authors explore the challenges and opportunities for a youth sport system in an entrepreneurial marketplace by identifying areas of (mis)alignment between parents and coaches, a key partnership in youth sport development. The context of tennis was used to recruit a sample of 130 parents and 113 coaches based in the United States. Choice-based conjoint analysis was used to compare the relative importance parents and coaches place on key youth sport program attributes and their preference for specific attribute levels. Information sources were also examined. Significant differences were found between parents’ and coaches’ preferences for specific program implementations, and the importance they placed on each attribute. Univariate analyses revealed significant differences for parents’ and coaches’ preferences for levels within each attribute, although the order of preference for each level was the same. Parents and coaches also differed in the importance placed on information sources. Overall findings indicate misalignment, which may affect parent/coach collaboration and ultimately inhibit effective athlete development. However, the findings do suggest the potential for collaboration, as parents and coaches value shared responsibility. Recommendations for facilitating collaboration for more effective athlete development include reducing consumer confusion via shared language and interpretation, and stimulating co-creation via structural change.

摘要

作者通过确定父母和教练之间（错误）对齐的领域，探讨了创业市场中青年体育系统的挑战和机遇，这是青年体育发展的关键伙伴关系。网球的背景被用来招募来自美国的 130 名家长和 113 名教练的样本。基于选择的联合分析用于比较父母和教练对主要青少年体育项目属性的相对重要性以及他们对特定属性水平的偏好。还检查了信息来源。在家长和教练对具体项目实施的偏好以及他们对每个属性的重视程度之间发现了显着差异。单变量分析显示父母和教练对每个属性水平的偏好存在显着差异，尽管每个级别的优先顺序是相同的。父母和教练对信息来源的重视程度也不同。总体调查结果表明存在偏差，这可能会影响家长/教练的合作并最终抑制运动员的有效发展。然而，研究结果确实表明了合作的潜力，因为父母和教练重视共同责任。促进合作以更有效地培养运动员的建议包括通过共享语言和解释减少消费者的困惑，以及通过结构变化刺激共同创造。这可能会影响家长/教练的合作，并最终抑制运动员的有效发展。然而，研究结果确实表明了合作的潜力，因为父母和教练重视共同责任。促进合作以更有效地培养运动员的建议包括通过共享语言和解释减少消费者的困惑，以及通过结构变化刺激共同创造。这可能会影响家长/教练的合作，并最终抑制运动员的有效发展。然而，研究结果确实表明了合作的潜力，因为父母和教练重视共同责任。促进合作以更有效地培养运动员的建议包括通过共享语言和解释减少消费者的困惑，以及通过结构变化刺激共同创造。