Purpose

The research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be generated by proactive governance, management and marketing of their IC – particularly when considering its extension to SC – with relation to the promotion of corporate reputation.

Design/methodology/approach

After a literature review about the intellectual capital (IC) and the social capital (SC) in the nonprofit sector (NPS), at either national or international level, the study presents a bibliometric-systematic literature review (B-SLR) of the field in question.

Findings

According to a quantitative (more bibliometric) perspective, the scientific interest on this specific issue has not always been constant and methodical, while three themes (institutional scope, human resources and operational functioning) have so far mostly been analyzed according to a qualitative (and therefore more systematic) perspective.

Originality/value

Despite some recent trends aimed at re-evaluating the effect of intangible assets in any organization, there is still some reticence within the NPS to consider the importance of these resources. This orientation also extends to IC, and more specifically to SC, which should now be considered as relevant factors in the creation of value for any socio-economic organization, both nationally and internationally.

中文翻译：

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非营利组织中的智力资本：关注社会资本作为营销推动力

目的

该研究的目的是探索迄今为止关于非营利组织 (NPO) 的相关研究是否以及如何调查其 IC 的积极治理、管理和营销可能产生的富有成效的影响 - 特别是在考虑将其扩展到 SC 时 - 与关系以提升企业声誉。

设计/方法/方法

在对国家或国际层面的非营利部门 (NPS) 的智力资本 (IC) 和社会资本 (SC) 进行文献回顾之后，该研究提出了该领域的文献计量系统文献回顾 (B-SLR)有问题。

发现

根据定量（更多文献计量）的观点，对这一特定问题的科学兴趣并不总是持续的和有条理的，而三个主题（机构范围、人力资源和运营功能）迄今为止大多是根据定性（和因此更系统）的观点。

原创性/价值

尽管最近出现了一些旨在重新评估无形资产在任何组织中的影响的趋势，但 NPS 内部仍然对考虑这些资源的重要性保持沉默。这一方向也延伸到 IC，更具体地延伸到 SC，现在应该将其视为在国内和国际上为任何社会经济组织创造价值的相关因素。