This paper explores the hashtag #AboriginalLivesMatter on Instagram which was widely used in Australia as part of a global Black Lives Matter (BLM) response in 2020. We map the participants and themes of #AboriginalLivesMatter through the quantitative coding and qualitative thematic analysis of 603 Instagram posts published with this hashtag in June 2020. We find that this conversation is largely driven by celebrities and non-Indigenous participants and framed by themes including expressing the problem as first-person experience, offering solutions, reporting, performing empty statements, and expressing US-centrism. Drawing on critiques of connective action and our analysis of the Instagram platform, we suggest that these findings are indicative of the tensions negotiated between incorporating allies on platforms that prioritise sharing first-person experiences; balancing the communicative capacities of Instagram with its inherently commercialised digital cultures; and, drawing on the spreadability of global digital movements while maintaining cultural specificity for local activists.

中文翻译：

---

#Aboriginallivesmatter：映射澳大利亚的黑人生命问题话语

本文探讨 Instagram 上的#AboriginalLivesMatter 主题标签，该标签在 2020 年在澳大利亚被广泛使用，作为全球 Black Lives Matter (BLM) 响应的一部分。我们通过对 603 Instagram 的定量编码和定性主题分析来映射#AboriginalLivesMatter 的参与者和主题2020 年 6 月使用此标签发布的帖子。我们发现，这种对话主要由名人和非土著参与者推动，并以包括将问题表达为第一人称体验、提供解决方案、报告、执行空话和表达美国等主题为框架-中心主义。借鉴对关联行动的批评和我们对 Instagram 平台的分析，我们认为，这些发现表明了在优先分享第一人称体验的平台上整合盟友之间的紧张关系；平衡 Instagram 的交流能力与其固有的商业化数字文化；并且，利用全球数字运动的传播性，同时保持当地活动家的文化特色。