While stylistic variation in attention-based models has been foundational to sociolinguistic theory (Labov 1972a; Trudgill 1974), other studies (e.g. Coupland 1985; Eckert 1989; Drummond 2018; Snell 2018) conceptualise style as a resource used in the context of identity construction. I synthesise these two approaches to sociolinguistic style and consider social meaning in the context of variable attentional load. Informed by a study of lexical variation in Cornwall, I account for an inverted style pattern with recourse to local identity, social meaning and language ideology. In doing so, I introduce an attention-to-self model of style. This model posits that when speakers pay greater attention-to-self, they closer approximate a desired self, a target identity that they aspire to embody. For example, when speakers subvert the standard language ideology, their stylistic target may not be ‘educated’ or ‘posh’, but ‘local’. In such cases, careful speech styles can be conducive to the production of local dialect forms as a performance of identity. I propose that the stylisation of local identity in careful speech styles in Cornwall should be interpreted in the context of an alternative linguistic market, a Cornish micro-market, which subverts the value system of the dominant linguistic market.

虽然基于注意力的模型中的风格变化一直是社会语言学理论的基础（Labov 1972a；Trudgill 1974），但其他研究（例如 Coupland 1985；Eckert 1989；Drummond 2018；Snell 2018）将风格概念化为身份构建背景下使用的资源. 我综合了这两种社会语言风格的方法，并在可变注意力负荷的背景下考虑社会意义。通过对康沃尔词汇变异的研究，我解释了一种依赖于当地身份、社会意义和语言意识形态的倒置风格模式。在这样做的过程中，我引入了一种对自我的关注风格的典范。该模型假设，当说话者更加关注自我时，他们更接近理想的自我，即他们渴望体现的目标身份。例如，当说话者颠覆标准语言意识形态时，他们的文体目标可能不是“受过教育”或“时髦”，而是“本地”。在这种情况下，谨慎的讲话风格可以有利于产生当地方言形式作为身份的表现。我建议，康沃尔谨慎讲话风格中地方身份的程式化应该在替代语言市场的背景下进行解释，即康沃尔微市场，它颠覆了占主导地位的语言市场的价值体系。